Don’t let your internet marketing damage your business

February 2nd, 2010 by admin No comments »

In any industry, there are suppliers who promise the whole world but deliver very little and there are others who deliver what they promise. One other group appears to deliver but cause you more damage, eventually.

Internet marketing business is no different.

There are firms that promise you #1 position in Google but don’t – if they do get you #1 position, then usually it is for a long tail keyword (read: non-competitive keyword) that not many would care for. The other group is realistic in setting your expectations – they tell you what they would achieve in what period – may be not # 1 position – and achieve it.

The third group is tactic-oriented and shoots in the dark! They will promise you 100s or 1000s of backlinks (links on other people’s websites or directory sites pointing to your website) and they will even get them for you. But this can affect you rankings eventually. For instance, for your law firm, a link from a site that discusses flowers is not useful. For now, the search engines might think that your website is popular because there are 100s or 1000s of backlinks out in the internet world and may give you a higher rank on the search results page. However,

a. soon the search engines could change its algorithm (the way it calculates what ranking should be given for a page). Search engine algorithms seem to change almost every week. When it finds out that you tried to ‘fool’ them, they penalize your site – including ‘sandboxing’ your site (send it to the bottom of the search results)

b. search engines do value the page rank (rank given by the search engine for the web page) of the page on which your links exist. if the website that has a link to your site has a rank of zero, then the link is not valuable to you. It is the quality, not the quantity that you should agree to pay for.

c. if there are any visitors coming to your site from the backlinks from those irrelevant sites, the traffic is useless since they are not your potential clients.

No one was ever fired for buying Cisco, but probably has gone broke

February 1st, 2010 by admin No comments »

Cisco makes the robust and intelligent IT equipment and devices. However, they are not cheap. There are other brands that are not expensive but can do the job just like Cisco products. Then why don’t we buy those brands instead of Cisco? Before I share my thoughts, let me tell you, we do support Cisco products and have Cisco certified staff on board J

Cisco is the safe bet for most types of IT equipments. So, probably to keep their jobs it is best to buy Cisco. The IT staff always want to learn and look for certifications in the IT field. There does not seem to better certifications than the Cisco ones. Having Cisco equipment on the network will help those seeking the certifications to gain practical experience before they do the exams. So, the IT staff tend to recommend Cisco (just like they recommend Microsoft).

If you are truly concerned about the cost-effectiveness, then you should look at getting alternatives to Cisco.

Take It Away

July 21st, 2009 by admin No comments »

I read a story on cost-cutting. Once the boss going down the elevator in this tall building (they had offices on all the floors) and a courier guy was going with him in the elevator, with a package. The courier guy got down on the same floor as the boss and he went to one of the offices. Boss got curious and went behind him. The courier guy delivered the package, got the signature and went away. The boss went the staff member in that office and asked where the parcel was from. He said it was from the 21st floor. The boss was furious.

The boss has been talking about cost-cutting and retrenched some staff. He realised that he was making big cuts but the smaller cuts are easier to do and should be done. So he sent a note that no couriers with the delivery is within the city. There were a lot of complaints for a few days that the productivity was lost because they got caught in the traffic etc. etc. But after a couple of weeks no more complaints…everyone just accepted.

That’s a good strategy for cost-cutting. What do you do in your organisation?

Cost Cutting Ideas

July 19th, 2009 by admin No comments »

Cost cutting isn’t fun.

It’s much more exciting to focus energy on developing / employing new systems that give value by augmenting company’s productiveness and service levels to the customers.

Having said that, in this environment, cutting and containing cost is sometimes a matter of business survival. Though SMBs are the spine of the economy, the sole bail out we get is the one we make for ourselves by hunkering down and making hard selections.

Most businesses cut staff but they could also defer required upgrades and query each line item in the budget. Whether it is a recession or not customers expect the same level of service (be it internal or external).

As a consequence, we should get more creative than common to make the mandatory cuts.
* Cut telecoms costs
* Cut licensing costs / costs
* Reduce executive time needed to control our backups without the budget for that nice disk de-duplication based system. Explore what tasks can be automated or without human intervention.
* Renegotiate the rest

6 Ways to Save Money and Improve the Performance of Your Printer

July 17th, 2009 by admin No comments »

1. Set the print quality to its lowest setting for day-to-day printing.

Most printers automatically default to the printer’s high-quality image setting to make sure the pages come out looking good. However, these clean, crisp, high-quality images require a lot of ink or toner which can cost you a pretty penny over the life of your printer.

For most print jobs, the lowest-quality setting will work just fine. When you need a sharper print job, you simply change the setting for that one document.

The path to change your printer’s settings will vary depending up on your printer and operating system. If you are using Microsoft Windows, go to the “Start” menu and click on “Control Panel”. From there, click on “Printers and Faxes”, right click on your printer and chose “Properties”. While there, set the default to black and white to save on your color ink and toner. Again, black and white is just fine for most day-to-day print jobs and will save you in the long run.

2. Print more on every page.

This will not only save you on ink, but also on paper. All you have to do is reduce the font size in a document by a point or two and you could save reams of paper over the year. If you are using Microsoft Word, you can use the “Pages Per Sheet” option to get more printed on every page. When printing out web pages, cut and paste the text into a Word document and reduce the spaces and eliminate the pictures.

3. Don’t let your printer go for more than 5 to 7 days without use.

Let sitting for long periods of time, the tiny jets in a printer cartridge can dry up causing print jobs to have white streaks or to not print at all. To keep your printer in good working order, simply print a full page of text (with color) or a test page once a week.

4. Clean your printer’s nozzles frequently.

Faint output, unprinted lines running across the page, or simply no visible printing at all indicates clogged nozzles. Most inkjet printers come with a built-in nozzle-clearing function you can run. Check your printer’s users’ guide for more information as this will vary depending on the make and model printer you are using.

5. Refill your own ink cartridges.

You can refill an inkjet cartridge several times before you have to throw it away. Refilling your own cartridges not only saves you money, but is also a more “environmentally friendly” option. Refilling your cartridge is easy; just make sure you don’t let the cartridge run completely dry before refilling it for two very important reasons…

First, if you wait until it’s empty, you may dry out the sponge contained in the cartridge rendering it useless. Second, you can damage the resistors (the circuitry on the cartridge).

When a cartridge runs out of ink, the resistors can overheat and burn out. Most printers will warn you of a low cartridge before it completely runs out of ink to prevent this from happening.  At the first sign of low ink, refill or top off your cartridge to ensure a long life.

6. Turn Off Your Printer When Not In Use.

Turning your printer off when you are not using it will also help prevent the ink from drying up in the print nozzles. Most printers have a ‘capping’ mechanism that seals the print head from outside air when it’s turned off. Just be sure to turn off your printer using it’s own power switch instead of turning it off at the power strip. This causes the capping mechanism to fully engage.

The Case for Employee Monitoring

July 16th, 2009 by admin No comments »

According to a recent Gallup poll, the average employee spends approximately 75 minutes daily using company provided computers for non-business related activities. That averages to approximately a $6250 per year loss per employee. A company that employs 500 people could lose as much as $3.25 million in lost productivity just from Internet misuse.

To combat this problem many employers monitor their employees’ computer usage. They are tracking email, instant messenger, internet use, recording telephone calls or videotaping the workplace. The sales of surveillance equipment and computer monitoring software are steadily increasing. The available software can record every keystroke made, take screen shots of selected computers at specific time intervals or examine the images attached to emails looking for inappropriate material.

Some of the employers’ concerns are legal and others are business related. The important point is that all of them can have a profound effect on the bottom line. Some of the concerns are:

If an employee uses company email to discriminate against or to harass other employees, the employer can be sued by the victimized employee for allowing it to happen.

  • If an employee commits a crime using company equipment, the employer can be held liable for damages or criminal prosecution for allowing it to occur.
  • Employees can intentionally or accidentally share company trade secrets or other proprietary information with competitors.
  • The amount of time wasted on inappropriate activities can cost the company millions in lost productivity.

Is this an Invasion of the Employee’s Privacy?

Employees are wasting valuable company time by surfing inappropriate websites such as shopping, sports, stocks, web auctions, pornographic sites, etc., sending and receiving personal email, talking to friends via online chat, downloading illegal software, music and even porn using the company network.

In most cases the courts have held that an employer is allowed to monitor the use of equipment and services they provide to their employees. However, employers should notify their employees that electronic communication may be monitored. They should also have the employees sign a form stating that they have read and understand the company’s policies regarding the use of company owned property. The company policies should explicitly limit the use of company provided equipment and services to company business and state that employees who use company property such as including e-mail, telephones and Internet access for personal use are in violation of company policy and are subject to disciplinary action.

Our hosted Antispam solution can monitor each email for keywords, attachments etc to prevent any trade secrets being leaked.

Taking charge of how your employees use the internet and reducing or eliminating EXCESSIVE non-business usage can increase productivity and provide significant cost savings both from better productivity and lower bandwidth costs.

Blocking Software

Besides monitoring internet and email usage you can also install software that will block inappropriate websites, incoming email and even catch hackers in the act. That way when an employee tries to access a blocked website, they will receive a warning that it is blocked. This also has the effect of reminding your employees that your company property is to be used for business purposes only.

Can Small Or Medium Sized Businesses Afford ERP?

July 15th, 2009 by admin No comments »

The idea behind enterprise resource planning is to integrate as all of the computing needs of the company into a single system that can provide all of the necessary functionality needed. That is a tall order.

Traditionally, each department had its own specialized system to do its job. Usually that means its own separate database as well. The secret to combining all of these programs is to make it possible for all departments to share the same centralised database. A true Enterprise Resource Planning (ERP) system will employ different modules for each department with all of the software using a single centralized database.

The Problem

Let’s look at a single customer order and the typical steps required to complete the transaction in order to understand the problem:

  1. A customer calls and places an order.
  2. The order is recorded (on paper or electronically)
  3. The order is sent to the warehouse (either the actual form or an email)
  4. A warehouse order picker collects the actual items purchased (using the paper order or a printed email)
  5. The items are boxed and along with the order form are sent to the shipping department
  6. A mailing label and packing slip are created and the pertinent information recorded (on paper or electronically)
  7. The information is sent to billing
  8. The items are loaded on a truck and tracking information recorded (on paper or electronically)
  9. Billing eventually sends the customer an invoice or receipt depending on the payments arrangements (on paper or electronically).

The lack of an integrated database means an employee must either manually enter the information on paper forms or type the information into their department’s computer program. Typically, the information is emailed between departments if stored electronically. The warehouse needs a printed form for the order picker and shipping needs a printed mailing label to put on the package and a printed packing to put inside the package.

Copying or re typing all of this information so many times is time consuming and expensive because payroll is one of the biggest expense items for any business. Each time the data is copied by hand or retyped, the probability of someone making an error increases as well. To make matter worse, until the order is actually shipped, no one in the company really knows the status of the order.

The ERP Solution

With modular applications capable of using a single database, all of the information is available at each step of the process.

Let’s look at that same customer order again using and ERP system.

  1. A customer calls and places an order. The available inventory, the customer’s purchasing history, credit rating, shipping schedule and other pertinent information are available to the order taker.
  2. The order taker types the order into the database.
  3. The warehouse order picker pulls up the order on their handheld computer and collects the actual items then takes them over to the printer and attaches the packing slip to the order.
  4. Shipping boxes the items, prints the mailing label and sends the package to the loading dock.
  5. The items are loaded on a truck and a tracking number entered into the database.
  6. Billing sends the receipt or invoice to the customer.

The greatest advantage of a streamlined system is employees enter data once into a single centralized database and the ERP system automatically routes the order to the next department when completed. The single database makes all of the pertinent information available to each employee at every step in the process. An ERP system can reduce overall fulfillment costs and improve customer service. If the customer calls next week, the person answering the phone can pull up the data and answer any questions asked.

ERP can also benefit management by provided a single view of the business and financial data making forecasting and decision making easier.

Cost Factors

Customer service improves as soon as the employees learn how to use the ERP system. Customers, partners and suppliers will see immediate benefits. An ERP system is a major investment but its monetary benefits are long term. A Meta group study of 63 companies found that it took approximately 31 months to recover the costs. After that, the median annual savings from the new ERP system was $1.6 million per year.

Some of the costs involved in implementing ERP are:

Training – most managers underestimate training costs because they fail to realize that workers almost invariably have to learn a new set of processes, not just a new software interface.

Integration and Testing – You will need to run both the old and new system in parallel during the implementation phase. The final test before going live is to run real purchase orders through the system, from order entry through shipping and receipt of payment using the employees who will eventually do those jobs.

Data conversion – even clean data may demand some overhaul to match the ERP implementation.

Data analysis – thoroughly check all data analysis needs before deciding on the ERP system.

Consultants – the consultant agreement is probably more important for controlling costs and any other aspect of the project. Contracts must be detailed and spell out timelines, responsibilities and how to handle delays and cost overruns.

Employee Retention – there is a very real danger your IT employees will jump ship after they are fully trained in integrating and operating your new ERP system. Contracts requiring a minimum term of service in exchange for the training may be in order. Consult your legal advisors.

Post Implementation Needs – there will be maintenance and administration that will require dedicated employees for the duration. Budget for it.

Return on Investment (ROI) – calculate how many months or years it will take to recoup the cost.

Employees – some employees will leave and other’s performance may suffer during the adjustment phase. Anticipate this and plan for dealing with it to minimize the fallout.

License-free Alternative

With Open-source alternatives catching on rapidly more and more small to medium sized businesses are able to get their businesses in order by adopting open source ERP systems.  Not only the lack of licensing cost is an attraction for these businesses to adopt open source ERP systems but also the superiority of the solution is often better than what well-known brands of ERP systems.

Play Those Old Vinyl Records On Your iPod or MP3 device

July 13th, 2009 by admin No comments »

So procrastination paid off and you can finally justify why you saved dozens if not hundreds of those old bulky vinyl LPs from the 70’s or 80’s.  Now you can use one of several easy ways to transfer those hard to get favorites to an electronic format.

The simplest way to do it is to send your old LPs to an internet company (do a Google search).  The charge for a single LP ranges from $10 to $15 (about what you paid for the album in the first place) and gets cheaper in bulk, but the upside is they may be able to improve the sound quality by removing the crackles and pops associated with scratches or dust.

However, the cheapest way to convert albums is via a USB turntable with prices ranging from $49 – $250.  Turntables come in a wide variety of quality levels from well known and off brand names.  Be sure the turntable comes with feature packed user friendly software to avoid hours of record “babysitting” and headaches trying to break up the tracks.

Use Video To Boost Your Online Presence and Profits

July 9th, 2009 by admin No comments »

YouTube is a phenomenon like no other with more than 3 billion videos viewed a month, covering virtually every topic under the sun.  Imagine the impact to your business if you could capture even a tiny fraction of those eyeballs.

YouTube’s popularity has been fueled by its low barrier to entry including free video uploads and no need for high-end production.  You can produce low resolution videos using simple camcorders and PC-based editing equipment with standout videos costing less than $1000.

Even though it’s easy to produce videos for use on YouTube, finding a good concept and reaching the appropriate subset of customers is tougher.

The videos that rate the highest provide education, entertainment, or valuable information.  You can get those eyeballs for your business if you can provide one or more of those qualities.

Businesses are using YouTube for product advertising (using demos and highlighting benefits), product promotions (including price reductions or bonus goods), as well as product support (addressing common issues at the customer’s convenience).

There is also a growing trend to use YouTube in providing business support services such as recruiting, employee training, and general company communications.

YouTube offers you both value and opportunity.  It’s like no other media because it costs so little but can allow you to reach millions — 24 hours a day.  With the right investment in messaging and creativity, your ROI could be infinite.

Software Patents…Necessary Protection or Legal Extortion?

July 7th, 2009 by admin No comments »

A patent grants an exclusive right to an idea or algorithm for a period of up to 20 years, which means forever in the software industry. Patents prohibit others from applying knowledge. Anything that prevents people from using ideas to create new products effectively destroys innovation.

Software patents are little more than legal guns that the holder can use to shoot at you or your customers unless you pay them protection money (royalties). If you refuse to pay the protection money (oops…sorry…the royalties), the patent holder can keep you from operating in the market they want to control.

Since there are no laws concerning how patents rights can be used, the owner can ban some companies and use the patent to extort money from other companies. A single patent can put an entire software company out of business, overnight. It can happen to anyone.

The problem is that people can patent ideas instead of just products and devices. The fact that you thought of something but never did anything about it should not allow you to stop someone else who had the same idea from creating a product simply or demand royalties because he patented the idea.

Software, by its very nature is a written expression of mathematical ideas and is covered by copyright laws. The copyright prevents others from using your code to build their product but does not stop them from writing their own code to do the same thing.

Open source software cannot be patented and the “copyleft”, as it is called, license allows the purchaser to modify and improve upon or customize the code. Software patents are bad for the industry. Copyrights provide sufficient protection to software companies and have an added benefit. You must have a working program to publish it and obtain a copyright. See why I prefer Open source!!?