The challenge is clear: the game is no longer the same. And winning requires developing a different set of strengths, not just a crash diet of apps and tactics. What worked 3-5 years ago is no longer enough to be successful in business.
In today’s business arena, traditional methods of acquiring, servicing or retaining a customer no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors.
Forrester, a leading technology consulting firm, have stated that 31% of executives believe that digital technologies are a major driver of business strategy. Forrester found, however, that
They lack the insight to create a coherent vision and the skills to deliver it.
Their current operating model is holding them back.