Google is working on a new breed of app. They’re calling them “Instant Apps,” and you may start seeing them soon. The idea is for the app to kick in as part of the UI on a web page. Let’s say you’re shopping for a camera bag… You google it on your Android phone and find one you like. Tap the “Buy” button and it’s in you cart. Android Pay already has your info, so you don’t need to go through the ordeal of pulling out your card, typing everything in and hoping you didn’t get even one digit wrong… Just hit “Add to Cart” and your bag is on its way. TechCrunch.com, 01.23.17
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